Prototype Modeling vs. Item Response Theory – A Paradigm Shift for Measurement Professionals, Joseph Yeager, Linda Sommer, Juliette Faughnan, Christophe Geerkens
The Qualitative Report

Language Symmetry: A Force Behind Persuasion, Joseph Yeager, Linda Sommer
The Qualitative Report

The Four Key Factors That Drive Successful Decisions, Joseph Yeager, Linda Sommer
The Qualitative Report

Linguistic Research Strategies Versus Quantitative Research Strategies--Different Roles, Different Results, Joseph Yeager, Linda Sommer
The Qualitative Report

Linguistic Mechanisms Cause Rapid Behavior Change Part Two: How Linguistic Frames Affect Motivation, Joseph Yeager, Linda Sommer
The Qualitative Report

Linguistic Alternatives to Quantitative Research Strategies Part One: How Linguistic Mechanisms Advance Research, Joseph Yeager, Linda Sommer
The Qualitative Report

How Linguistic Frames Affect Motivational Profiles and the Roles of Quantitative versus Qualitative Research Strategies, Joseph Yeager, Linda Sommer
The Qualitative Report

Databases Don’t Measure Motivation, Joseph Yeager
The Qualitative Report

Innovative Motivational Profiling: Comparing Marketing Projective Techniques Versus Linguistic Forensic Techniques, Joseph Yeager
The Qualitative Report