Part of the Social Statistics Commons

Works by George Rossolatos in Social Statistics

2014

A Methodological Framework for Projecting Brand Equity: Putting Back the Imaginary into Brand Knowledge Structures, George Rossolatos
The Qualitative Report

PDF

2013

Brand Equity Planning with Structuralist Rhetorical Semiotics: A Conceptual Framework, George Rossolatos
The Qualitative Report

PDF