Part of the Marketing Commons

Works in Marketing

2023

Facilitating Communities of Practice: A Case Study, Jukka Ojasalo, Marius Wait, Ronan MacLaverty
The Qualitative Report

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2022

The Consumption of Photovoltaic Energy Based on the Theory of Practice and Sociotechnical Transitions, Rafael Lopes Carvalhais, Marcelo de Rezende Pinto Prof.
The Qualitative Report

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A Guide to Abductive Thematic Analysis, Jamie Thompson
The Qualitative Report

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2021

Characterizing and Categorizing the Essence of Sport Consumption Behavior: A Thematic Analysis, Sid Terason
The Qualitative Report

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Preparing for the Market for English Graduate Students, Aileen M. Farrar
Aileen Farrar

COPILOT Music + Sound, Jessica Muñiz-Collado
Jessica Muñiz-Collado

Write from The Start, Jessica Muñiz-Collado
Jessica Muñiz-Collado

2020

A Qualitative Study: Military Veterans and Franchise Ownership, Martin J. McDermott 4384520, Jason Jackson
The Qualitative Report

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“Before alone or (well) accompanied”? The Use of Projective Marketing Techniques, Alyce C. Campos, Thaísa B. P. do Nascimento, Frederico H. de Oliveira, Luiz Henrique de B. Vilas Boas, Daniel C. de Rezende
The Qualitative Report

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The Social Media Machines: An Investigation of the Effect of Trust Moderated by Disinformation on Users’ Decision-Making Process, Zulma Valedon Westney
CCE Theses and Dissertations

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A Brand New Narrative: Social Attitudes Toward Conflict Resolution and Inefficiency in Marketing and Branding, Emily Skinner
Department of Conflict Resolution Studies Theses and Dissertations

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2019

Authenticity in Discursive Practices of the Online Market for Second-Hand Luxury Clothing, Ronan L. Zampier, Rita de Cássia P. Farias, Marcelo R. Pinto
The Qualitative Report

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Factors Behind Dissuasion to Green Products Among Young Consumers: A Qualitative Study, Anitha Acharya Dr.
The Qualitative Report

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Action Research: A Review and Proposal for Application in Marketing Inquiry, Sereikhuoch Eng, Nikhilesh Dholakia
The Qualitative Report

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Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel, Sandhya G
The Qualitative Report Conference

2018

Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel, Sandhya G, Sushanta Kumar Mahapatra
The Qualitative Report

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Exploring Positive Outcomes of Decision Making Biases in the Field of Entrepreneurial Marketing, Pouria Nouri, Narges Imanipour, Kambiz Talebi, Mohammadreza Zali
The Qualitative Report

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Branding Strategies of a Private International School, Balasubramanian Varadarajan, Timothy Malone Dr.
The Qualitative Report

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Qualitative Marketing Research: The State of Journal Publications, Maria Petrescu, Brianna Lauer
The Qualitative Report Conference

2017

Qualitative Marketing Research: The State of Journal Publications, Maria Petrescu, Brianna Lauer
The Qualitative Report

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2016

An Application of Brand Personality to Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta
The Qualitative Report

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Self-Image Enhancement through Branded Accessories among Youths: A Phenomenological Study in India, Anitha Acharya, Manish Gupta
The Qualitative Report

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Improving Data Quality and Avoiding Pitfalls of Online Text-Based Focus Groups: A Practical Guide, Lilla Vicsek
The Qualitative Report

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Preparing for the Market for English Graduate Students, Aileen M. Farrar
Humanities and Politics Proceedings, Presentations, Speeches, and Lectures

Write from The Start, Jessica Muñiz-Collado
Communication, Media, and Arts Proceedings, Presentations, Speeches, and Lectures

2015

An Information Privacy Examination of the Practices of Pharmaceutical Companies Regarding Use of Information Collected Through Their Websites, Shonda Dellena Brown
CCE Theses and Dissertations

PDF

2014

COPILOT Music + Sound, Jessica Muñiz-Collado
Communication, Media, and Arts Proceedings, Presentations, Speeches, and Lectures