Title

Exploring Strategies to Improve Profitability of Preventive Prenatal Care Services in Central Nigeria

Location

3031

Format Type

Paper

Format Type

Paper

Start Date

January 2016

End Date

January 2016

Abstract

Preventive care in Nigeria accounts for just 1% of total government health expenditures. In practice, healthcare managers providing services to pregnant women in the Federal Capital Territory undermine the business profitability of prenatal preventive care. The purpose of this qualitative case study research was to explore business strategies that can make preventive prenatal care services profitable. The profitability of preventive care might generate more services to pregnant women in the territory. Data collected included documentation reviews and face-to-face interviews with 12 healthcare managers from 2 private healthcare clinics that provide preventive healthcare services to pregnant women. Using qualitative data analysis software, 5 major themes emerged as ethical business initiatives that may overcome the economic constraints affecting prenatal preventive program including: (a) affordability, (b) accessibility, (c) skilled manpower, (d) infrastructure, and (e) awareness and follow-up.

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Jan 15th, 4:50 PM Jan 16th, 5:10 PM

Exploring Strategies to Improve Profitability of Preventive Prenatal Care Services in Central Nigeria

3031

Preventive care in Nigeria accounts for just 1% of total government health expenditures. In practice, healthcare managers providing services to pregnant women in the Federal Capital Territory undermine the business profitability of prenatal preventive care. The purpose of this qualitative case study research was to explore business strategies that can make preventive prenatal care services profitable. The profitability of preventive care might generate more services to pregnant women in the territory. Data collected included documentation reviews and face-to-face interviews with 12 healthcare managers from 2 private healthcare clinics that provide preventive healthcare services to pregnant women. Using qualitative data analysis software, 5 major themes emerged as ethical business initiatives that may overcome the economic constraints affecting prenatal preventive program including: (a) affordability, (b) accessibility, (c) skilled manpower, (d) infrastructure, and (e) awareness and follow-up.