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Abstract

In the present research, the relationship between the psychological construct of self-monitoring (Snyder, 1974) and consumer behavior is investigated. The word association study undertaken for the present paper was deliberately unstructured. This type of methodology provides respondents with a context free environment in which contents of fruit and vegetable knowledge structures can be elicited. This is the first such study that examines self-monitoring in a free-recall situation, and the results are instructive in providing more information on the specific nature of self-monitoring effects. Furthermore, the results of this study demonstrate a relationship between two sub-disciplines of psychology, namely self-monitoring (Snyder, 1974) and decision-making (Damasio, 1994; Epstein, 1997; Hammond, 1996).

Keywords

Self-Monitoring, Decision-Making, Word Association, Consumer Behavior

Publication Date

9-1-2003

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

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