Focus groups have long been used as a qualitative research methodology to gather information on a particular topic in a non-threatening setting. Adapting the traditional face-to-face (FTF) focus group to the online environment is a natural adaptation in the use of advanced technology for local and national research. The anonymity of the online environment is non-threatening allowing for open discussion. WordPress® provides a secure, easy to navigate website to conduct focus group research. Upon completion of a research study, the participant’s typed responses can be downloaded into a Word document to upload in to a qualitative data analysis program. WordPress® provides the novice and experienced qualitative researcher an alternative to the traditional focus group.
Qualitative Research, Focus Groups, Online Focus Groups
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Recommended APA Citation
Hancock, M. E. (2017). The Use of WordPress in Online Focus Group Studies. The Qualitative Report, 22(8), 2273-2280. Retrieved from http://nsuworks.nova.edu/tqr/vol22/iss8/12