By using a dyad approach of having two authors write about a topic from differing perspectives, the book presents a real world perspective of the innate challenges of corporate ethnography and is authentic as a result. These dyads address the issues of the balance of technology and traditional ethnographic tools; past and future; speed and depth; theory and practicality; insider and outsider; and, big data and human evolution. I intentionally use the word “with” to separate the dyad topics instead of “versus” because the book presents a “with not versus” approach to the dyads in the writing
Ethnography, Business, Corporate Research, Dyad
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Recommended APA Citation
Lilyea, B. (2015). Paradoxes, Dyads, and Tensions in Business: A Book Review of Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities. The Qualitative Report, 20(5), 657-659. Retrieved from http://nsuworks.nova.edu/tqr/vol20/iss5/9