The Process of Creation: A Novel Methodology for Analyzing Multimodal Data

Authors

Erica Rosenfeld Halverson, University of Wisconsin-MadisonFollow
Michelle Bass, University of Wisconsin-Madison
David Woods, University of Wisconsin-Madison

Abstract

In the 21st century, meaning making is a multimodal act; we communicate what we know and how we know it using much more than printed text on a blank page. As a result, qualitative researchers need new methodologies, methods, and tools for working with the complex artifacts that our research subjects produce. In this article we describe the co-development of an analytic methodology and a tool for working with youth produced films as multimodal artifacts of youth engagement with identity. Specifically, we describe how to employ this multimodal framework in data analysis, with an emphasis on how different modes interact with one another, and how new meanings are made possible through multimodal interactions.

Keywords

Multimodality, Data Analysis, Video Production, Youth Development, Qualitative Research

Publication Date

3-12-2012

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.

DOI

10.46743/2160-3715/2012.1796

Recommended APA Citation

Rosenfeld Halverson, E., Bass, M., & Woods, D. (2012). The Process of Creation: A Novel Methodology for Analyzing Multimodal Data. The Qualitative Report, 17(11), 1-27. https://doi.org/10.46743/2160-3715/2012.1796