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Abstract

Melissa Cefkin's book Ethnography and the Corporate Encounter is the fifth volume in a six-volume series on studies in public and applied anthropology by Berghahn Publishing. Cefkin unearths the world of corporate ethnography by explaining how the field evolved from the larger field of anthropology. Through collecting a variety of corporate ethnography studies conducted at Intel, Microsoft, and others, Cefkin brings to life the work of corporate ethnographers as master puzzlers as she attempts to answer the questions: What are corporate ethnographers and under what conditions do they work? What value does ethnography bring to the understanding of complex business sector problems?

Keywords

Ethnography, Corporate Ethnography, and Corporate Research

Publication Date

3-1-2011

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

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