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Abstract

Qualitative Methods in Business Research by Paivi Eriksson and Anne Kovalainen is a comprehensive, current, and compelling text discussing both qualitative research in general and nine specific approaches in particular. These include: case studies, ethnography, grounded theory, focus group research, action research, narrative research, discursive research, critical research and feminist research. The reviewer identifies the considerable strengths of this book, which include its attention to the writing process that differentiates qualitative from quantitative research, and recommends the book as a solid resource for both students and practitioners.

Keywords

Qualitative Methods, Qualitative Research, Qualitative Approaches, Business Research, and Management Research

Publication Date

7-1-2010

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

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