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Abstract

This paper describes our ongoing attempts to involve consumers in innovation and technology policy by means of a national Consumer Panel, using focus group discussions as the primary method of consumer participation. We evaluate our experiences of the usefulness of focus group discussions in this context by considering two examples of studies focused on product safety. We evaluate the usefulness of this method in promoting consumer empowerment, deliberation, and multivocality in the assessment of new technologies and innovations. We also raised some critical questions that require further analysis and discussion.

Keywords

Focus Group Discussions, Consumer Participation, Empowerment, and Multivocality

Publication Date

6-1-2008

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

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Submission Location

 
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