This paper describes our ongoing attempts to involve consumers in innovation and technology policy by means of a national Consumer Panel, using focus group discussions as the primary method of consumer participation. We evaluate our experiences of the usefulness of focus group discussions in this context by considering two examples of studies focused on product safety. We evaluate the usefulness of this method in promoting consumer empowerment, deliberation, and multivocality in the assessment of new technologies and innovations. We also raised some critical questions that require further analysis and discussion.
Focus Group Discussions, Consumer Participation, Empowerment, and Multivocality
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Recommended APA Citation
Heiskanen, E., Järvelä, K., Pulliainen, A., & Saastamoinen, M. (2008). Qualitative Research and Consumer Policy: Focus Group Discussions as a Form of Consumer Participation . The Qualitative Report, 13(2), 152-172. Retrieved from http://nsuworks.nova.edu/tqr/vol13/iss2/2