Selecting a statistical framework for a behavioral study has profoundly different results than does a linguistically framed research strategy. The linguistic strategy overcomes many limitations inherent in statistical strategies and offers more meaningful results. Inferential statistical studies often discuss how the findings “explain” the results of the study. Seldom mentioned is the fact that statistical explanations occur in terms of the framework of statistical methodology. Statistical explanations do not explain anything in terms of the actual behavior at issue and do not lead to subsequent interventions about the motivated choices for a target group. Linguistic strategies work especially well if the objective is to make a practical difference in behavior as opposed to raising questions for further research in academic circles.


Motivational Profiling, Motivation, Systems Analysis, Behavioral Engineering, Content Analysis, Measurement Paradigms, Frames, Psycholinguistics, Mechanism of Action, and Behavior Change

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