•  
  •  
 

Abstract

This paper describes research investigating the perception of intrusive music, that is, music heard when choice, volume, and occurrence are not under the control of the participant. Participants were directed to record diary accounts of episodes in which music was played in instances when they were not in control of the decision to play the music or any characteristic of it, and to record various items about the music, together with any effects on themselves. Strong reactions were discovered during thematic analysis- reactions influencing mood, energy, distractibility, desire to stay or return, and intention to purchase. The implications for commercial use of music are discussed along with the efficacy of the diary method in this context.

Keywords

Diaries, Intrusive Music, Retail Outlets, and Thematic Analysis

Publication Date

9-1-2006

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Share

Submission Location

 
COinS
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.