The combined tools of psycholinguistics and systems analysis have produced advances in motivational profiling resulting in numerous applications to behavioral engineering. Knowing the way people frame their motive offers leverage in causing behavior change ranging from persuasive marketing campaigns, forensic profiling, individual psychotherapy, and executive performance. Professionals study motivation in applied or theoretical settings, often with strong implicit biases toward either quantitative or qualitative strategies. Many experts habitually frame behavioral research issues with ill-fitting quantitative and qualitative strategies. The third strategic choice offered here is state-of -the -art, psycholinguistic communications modeling. The role of these research strategies is explored.
Motivation al Profiling, Motivation, Motivational Frames, Psycholinguistics, Language Architecture, Behavioral Prediction, Qualitative Research, Content Analysis, Behavioral Engineering, Systems Analysis, Qualitative Strategies, Quantitative Strategies, Inferential Statistics, Mechanism of Action, and Behavior Change
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Recommended APA Citation
Yeager, J., & Sommer, L. (2005). How Linguistic Frames Affect Motivational Profiles and the Roles of Quantitative versus Qualitative Research Strategies. The Qualitative Report, 10(3), 463-511. Retrieved from http://nsuworks.nova.edu/tqr/vol10/iss3/4