Faculty Scholarship

Authors

Jon M. Garon

Document Type

Article

Publication Date

1-1-2012

Abstract

In the globalized media marketplace, intellectual property rights of copyright, trademark, trade secret and identity interests remain the critical building-blocks of property interests and business structures. At the same time, traditional media categories are blurring as projects are increasingly created as transmedia social audience engagement platforms.

Publication Title

Journal of Intellectual Property Rights

First Page

443

SSRN

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