Faculty Scholarship

Document Type

Article

Publication Date

Summer 1-1-2010

Abstract

For a company whose motto is "Do No Evil," Google certainly has its share of detractors. The company is at the center of numerous controversies that will determine how people use the Internet, find information, and communicate with each other. Professor Jon Garon explores the cases that will shape Google’s future and the implications for copyright and trademark owners, including: the latest AdWords’ case Rescuecom v. Google, the proposed Book Search settlement, the Viacom v. YouTube copyright infringement case, and looming antitrust investigations. He also will speculate about the future of Google as it consolidates its control over online search and advertising and expands into telecommunications, mobile devices and cloud computing.

Publication Title

Loyola of Los Angeles Law Review

Publication Title (Abbreviation)

LoyLAEntLRev

First Page

429

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SSRN

COinS