The identification of the consumer as a discrete party, entitled to specific legal rights, is a product of the latter half of the twentieth century. Looking back on the last four decades, one can now clearly detect a trend for special legislation protecting the interests of consumers.
Howells, Geraint and James, Rhoda
"Litigation In The Consumer Interest,"
ILSA Journal of International & Comparative Law: Vol. 9
, Article 1.
Available at: http://nsuworks.nova.edu/ilsajournal/vol9/iss1/1