College of Osteopathic Medicine Faculty Articles

Title

Hiv, Sex, and Social Change: Applying ESID Principles to HIV Prevention Research

Publication Title

American Journal of Community Psychology

Volume

32

Issue

3-4

Publication Date / Copyright Date

12-1-2003

First Page

333

Last Page

344

Abstract

The HIV epidemic has been the most significant public health crisis of the last 2 decades. Although Experimental Social Innovation and Dissemination (ESID) principles have been used by many HIV prevention researchers, the clearest application is the series of modelbuilding and replication experiments conducted byKelly and colleagues.The model mobilized, trained, and engaged key opinion leaders to serve as behavior change and safe-sex endorsers in their social networks. This paper illustrates how ESID principles were used to develop, test, and disseminate an innovative social model and discusses the challenges of applying ESID methodology in the midst of a public health emergency.

Disciplines

Medical Specialties | Medicine and Health Sciences | Osteopathic Medicine and Osteopathy

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