Faculty Articles
Title
Using Data Analytics to Further Understand the Role that Boredom, Loneliness, Social Anxiety, Social Gratification, and Social Relationships (BRAG) Play in a Driver’s Decision to Text
ISBN or ISSN
2325-4688
Publication Title
Online Journal of Applied Knowledge Management
Volume
4
Issue
2
Publication Date / Copyright Date
5-1-2016
First Page
1
Last Page
16
Abstract
Texting while driving is a growing problem that current efforts have failed to curtail. This behavior has serious, and sometimes fatal, consequences, and the factors that cause a driver to text are not well understood. This study investigates the influence that boredom, social relationships, social anxiety, and social gratification (BRAG) have upon the texting driver. A survey instrument was used to collect data from 297 respondents at a mid-sized regional university in the Pacific North west of the United States. The data was evaluated with PLS-SEM, which indicated that social gratification plays a very significant role in a driver’s decision to text. Additionally, data visualization techniques were used to gain additional knowledge from the data. The analysis with these techniques indicated that social anxiety may also play a role in a driver’s decision to text.
Disciplines
Medical Specialties | Medicine and Health Sciences | Osteopathic Medicine and Osteopathy
NSUWorks Citation
White, Nathan and Bronsburg, Steve Edward, "Using Data Analytics to Further Understand the Role that Boredom, Loneliness, Social Anxiety, Social Gratification, and Social Relationships (BRAG) Play in a Driver’s Decision to Text" (2016). Faculty Articles. 1441.
https://nsuworks.nova.edu/hpd_com_faculty_articles/1441
