HCBE Faculty Articles

Document Type

Article

Date

1-1-2012

Publication Title

Journal of Business Diversity

ISSN or ISBN

2158-3889

Volume

12

Issue

2

First Page

94

Last Page

111

Description

We examined similarities and differences in generational values and value orientation of 4,952 working adults in Argentina, Brazil, Colombia, and Mexico as compared to those of US Hispanics. US Hispanics demonstrated a primary value orientation of High Social/High Moral that is different from the four Latin American countries but closer to respondents from Argentina and Brazil. Values of generations across countries were more similar than values between generations in each country. Additionally, generational value schema was more similar in Latin American countries than in the US. Implications of these findings, study limitations and recommendations for further research are also discussed.

Peer Reviewed

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