HCBE Faculty Articles

Title

McDonald’s success strategy and global expansion through customer and brand loyalty

Document Type

Article

Date

1-1-2007

Publication Title

Journal of Business Case Studies

ISSN or ISBN

1555-3353

Volume

3

Issue

3

First Page

55

Last Page

66

Description

The McDonalds Corporation is one of the most successful global restaurant chains around the world. They have used effective management and global expansion strategies to enter new markets and gain a share of the foreign fast food market. This case presents how McDonalds has achieved this enormous success, its best practices in the global food industry, international growth trends and challenges, and various lessons that have been learned from their expansion in foreign countries. Overall, the case provides a discussion of how McDonalds creates both customer and brand loyalty for their products and services. This case focuses on McDonalds international success, challenges and strategies.

DOI

10.19030/jbcs.v3i3.4857

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