HCBE Faculty Articles

Title

Adult Learners’ Decision-Making Factors for Higher Education Enrollment: An Exploratory Study at the University of West Indies, Mona

Document Type

Article

Date

7-1-2011

Publication Title

Contemporary Marketing Review

ISSN or ISBN

2047-041X

Volume

1

Issue

5

First Page

5

Last Page

20

Description

Adult learning is a dominant feature of education and training in Jamaica. The Jamaican economy has opened up to international investors who are now seeking employees with new skill sets ranging from change specialist to housekeepers who speak a second language. It is noted that career options are no longer limited to the basics such as Management or Accounting, rather technical and vocational options are available ranging from cosmetology to construction technology. We have also been placed on the alert that the Caribbean Single Market and Economy will increase competition for jobs. All these factors have sent a clear message that lifelong learning and professional certification is now a requirement and not an option.

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