CCE Theses and Dissertations
Date of Award
2016
Document Type
Dissertation
Degree Name
Doctor of Philosophy in Computer Information Systems (DCIS)
Department
College of Engineering and Computing
Advisor
Gurvirender Tejay
Committee Member
Ling Wang
Committee Member
Timothy Ellis
Keywords
Desired State of Information Privacy, Information Privacy, Information Privacy Equipoise, Information Privacy Paradox, Information Privacy Permeability, Information Privacy Self-Interest
Abstract
The study is an examination of the antecedents to the paradoxical changes in the consumers’ intended and actual personal information disclosure behaviors in online transactions or in e-commerce environments. The argument is that a consumer’s information privacy paradox is based on the consumer’s cognitive predisposition. The study adopted the conceptual underpinning inherent in the Privacy Regulation Theory (PRT) and translated them into information privacy context, as the consumer’s desired state of information privacy, information privacy self-interest, information privacy permeability, and information privacy equipoise constructs, to examine the causal relationship among the constructs and between a consumer’s selective personal information disclosure behavior variable. The theoretical model was advanced based on the conceptual framework in PRT and was validated using Structural Equation Modeling. In addition, the study conducted hypothesis testing and factor analysis using Confirmatory Factor Analysis in order to determine the existence of statistical significance and causality. The result indicates that the consumers’ willingness to transact online and disclose their personal information depend largely on the degree of their need signal (self-interest), and to some extent, their awareness and concern of the online merchant’s capacity to collect their personal information, irrespective of their previously declared or undeclared intent to transact and disclose personal information, or despite their desired natural state of information privacy. In other words, the existence of the information privacy paradox stems from the fact that a consumer’s intention to disclose personal information online depends on the person’s natural or desired state of information privacy, whereas the customer’s actual personal information disclosure behavior depends on his or her information privacy equipoise.
NSUWorks Citation
Patrick I. Offor. 2016. Examining Consumers’ Selective Information Privacy Disclosure Behaviors in an Organization’s Secure e-Commerce Systems. Doctoral dissertation. Nova Southeastern University. Retrieved from NSUWorks, College of Engineering and Computing. (981)
https://nsuworks.nova.edu/gscis_etd/981.