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Abstract

As of January 2014, 71% of adults are using Facebook and 23% are using Twitter (Pew, 2014). Given this, social media has potential as a tool for marketing online programs. The purpose of this paper is to provide suggestions for selecting, evaluating, and maintaining social media for marketing online programs. While several social media tools can be used for marketing (e.g., Facebook, LinkedIn, Pinterest, Instagram, and Twitter) Facebook and Twitter will be reviewed and discussed as possible social media marketing tools.

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