Extension of the Taste-Test Analogue as an Unobtrusive Measure of Preference for Alcohol

Author(s)

Gerard J. Connors, Vanderbilt UniversityFollow
Stephen A. Maisto, Vanderbilt University
Mark B. Sobell, Nova Southeastern UniversityFollow

Document Type

Article

Publication Date

1978

Publication Title

Behaviour Research and Therapy

Volume

16

Issue/Number

4

First Page

289

ISSN

0005-7967

Last Page

291

Abstract/Excerpt

The utility of the taste-test analogue for obtaining an unobtrusive measure of preference for alcohol was examined. Thirty-two male undergraduates participated in each of two taste-rating tasks. In each task. subjects were presented with two beakers containing beverages they were to rate. Although one container was labeled “Alcohol”, and the other was labeled “Orange Juice”, both actually contained only orange juice. Subjects rated the beverages differently on 52% of the dimensions for which ratings were completed. Furthermore, subjects estimated that they had consumed an average of over three ounces of alcohol in the combined taste tests. Wider use of the analogue preference test may have significant value in the study of the determinants of human alcohol drinking behavior.

DOI

10.1016/0005-7967(78)90029-3

NSUWorks Citation

Connors, G. J., Maisto, S. A., Sobell, M. B. (1978). Extension of the Taste-Test Analogue as an Unobtrusive Measure of Preference for Alcohol. Behaviour Research and Therapy, 16(4), 289-291.
Available at: https://nsuworks.nova.edu/cps_facarticles/212